Brand & Marketing Lead - Pandai Emas

Join Pandai Emas, a leading name in Indonesia’s gold and financial services sector, as our Brand & Marketing Lead. In this pivotal role, you will spearhead the development and execution of innovative marketing strategies to elevate our brand presence, drive customer engagement, and achieve our business goals. Based in Jakarta Selatan, you will work closely with our team to create compelling campaigns that resonate with our target audience.

Our mission at Pandai Emas is to provide exceptional financial services and gold products to our customers. As the Brand & Marketing Lead, you will play a crucial role in shaping our brand narrative and ensuring our marketing efforts align with our company values. You will have the opportunity to work with cutting-edge tools and software, such as Google Analytics, Meta Ads Manager, and Hootsuite, to measure and optimize our marketing performance.

If you are passionate about marketing and have a proven track record in developing and implementing successful marketing campaigns, we invite you to apply for this exciting opportunity. Join us at Pandai Emas and help us continue to grow and thrive in the competitive financial services industry.

📋 Tanggung Jawab Pekerjaan

• Develop and execute innovative marketing strategies to elevate our brand presence and drive customer engagement.
• Create and manage compelling marketing campaigns across various channels, including digital, social media, and traditional marketing.
• Conduct market research and analysis to identify trends and opportunities in the gold and financial services sector.
• Collaborate with the sales team to develop and implement marketing initiatives that support our business goals.
• Monitor and analyze marketing performance using tools such as Google Analytics, Meta Ads Manager, and Hootsuite.
• Manage the brand identity and ensure consistency across all marketing materials and campaigns.
• Stay up-to-date with industry trends and best practices in marketing and branding.
• Lead and mentor a team of marketing professionals to achieve our company objectives.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a focus on brand development and campaign management.
• Proven track record of developing and implementing successful marketing campaigns.
• Strong understanding of digital marketing channels and tools, such as Google Analytics, Meta Ads Manager, and Hootsuite.
• Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams.
• Creative and strategic thinker with the ability to develop innovative marketing solutions.
• Familiarity with the gold and financial services industry, including industry trends and consumer behavior.
• Ability to manage multiple projects and prioritize tasks effectively.

🛠️ Keahlian

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